Wednesday, January 27, 2010

The iPad bruises the once shiny Apple

 Ok, I think I’m over the let down of today. Like tens of thousands (of other Apple Geeks) I followed a Blog of Steve Jobs' keynote speech introducing the iPad.
I was hoping for so much from this device. I think I was bound to be let down. However, not to the extent it became.

 From a standpoint of a Digital Artist, I was really thinking this would finally break me free from the confines of my desk. A Wacom for the road with all of Apple’s finesse. I know of the ModBook.
I’m just not sure of having a perfectly good MacBook dissected.

 Another thing was Mr. Job’s omitted “One more thing”. I was really hoping it was going to be a upgraded Mac Pro considering my old Power Mac is slowing me down from upgrading to some new Painter software. ( I still need a Desktop too)

So after thinking about this for a while I have a pretty good idea what makes the iPad an average product.

Hubris… maybe. Greed… warmer. Marketing… hot. Price point… Yes!

 If Apple threw everything in, including the kitchen sink…. This thing would cost as much or more as a MacBook. It’s marketed as being in between the iPod and MacBook. This was even illustrated during the keynote. It’s major competitor at the moment (I think) is the Kindle. The price has to reflect this.

 Apple trumped itself by making the expectations too high (or did we) for the iPad. Maybe they rushed it to market to control digital content that the Kindle and upcoming tablets will use. Maybe Apple wants to be the “Poster Boy of DRM” and control the means of production. Where did we hear this before Comrade?

Maybe like Icarus, Apple has flown too close to the sun.

Saturday, January 16, 2010

Kellogg's Illustration


I just finished this spot for Leo Burnett Canada. I'm pretty happy with the Retro-Look.